APM – Purchase the Future of the Product.
Like thousands of stars in the sky, we can see numerous software and solutions are created and disappeared continuously in our digital society. This is natural trend in today’s sophisticated and diversified IT business environment. Moreover, this trend will be more accelerated as the value of software is increased. If I may be allowed a little exaggeration, the changing speed of such trend or development of IT industry is as fast as the speed of expansion of the Universe.
Here is something in common features in the process of creation and extinction of domestic (made in Korea) software. Such common features are coming from different perspectives. For example; Is that foreign solution or domestic one, permanent or term-based, hardware or software, web server or client server and leading product or benchmarking product?
Let’s think that new product is launched in the market. At this point, an early adapter or consumer buys the product to lead a new trend. Of course the product is meaningful as itself because it is launched to create a new trend. However in this initial stage, it can not enough to reflect every requirements and needs from customers to that product so, the product is just like the “initial mold testing.” As a result, a company considers various options and consumer trends before launching the leading product in the market. As company reflects business trend, consumers various needs be pondered to the product while new market is created. Then, many-sided product concepts are suggested and the product is used, tested, evaluated, tested, reviewed and reflected. Finally, more customized products are launched in the market and they can become the leading products. In this context, a leading product means “verified and guaranteed product” by consumer. Again, the product reaches at the new leading point continuously as the water flows.
If so, does a consumer always buy the leading product? Every consumer does not drive only Ferrari or Lexus. It is because consumers have different financial conditions and tastes and the market is broad. Product diversification encourages the development and of market. Now, I want to emphasize one thing in this context. It is about the subtle relations between the process when leading product reaches at leading point and second product keeps up with leading product. The result is that the second product can overtake the leading one only when it focuses on appropriate leading point based on market research. Don’t try to copy or imitate the leading product. You can make a leading product if you think about it in the perspective of customer.
In addition, I would like to say to customers. That is “I really recommend you to introduce APM solution in you company.”
You may not want to use a solution for only one year. You may want to use more customized software services. Of course, products from the recent information-technology sector have a short life cycle. Even though, it is ineffective if you buy the software which doesn’t have future or reliable warranty services. The second product can also have future. You should have insight when you select a product.
As a result, if a company does not draw the road map for about its product, consumer may not be moved. Human aspire bright future and that is our instinct. I hope such future is merged into our product, Jennifer. If not, it is like a dying world where no man dreams.
Sun Ho, Kim Jennifersoft Sales Manager 21st, July, 2007. |
